Section 01

Proposer Information

Proposer Name

Organization If applicable

Phone

Website or Social Media

Mailing Address

Section 02

Programming Concept

The Foundation does not prescribe programming. This section captures enough information to assess concept viability and match proposers with appropriate development resources.

Program Title Working title is acceptable

Programming Format Select all that apply

Concept Description Describe the program, its format, and what attendees will experience

Substitution Case What makes this program a credible alternative to out-of-city entertainment for Duncanville residents?

Section 03

Target Audience

Primary Audience Who is this program designed to attract?

Estimated Attendance Per Event

Event Cadence

Recurring One-Time

Estimated Duncanville Resident Share (%)

How did you arrive at this estimate?

Local Reach Strategy How will you reach Duncanville residents specifically?

Section 04

Pricing Structure

The Foundation accepts all revenue models. Ticketed formats produce the most direct substitution evidence: a resident who purchases a ticket is making a documented spending decision, which strengthens the substitution signal captured in the CII. Free and hybrid formats are valid under the strategy but require sponsor commitments or vendor deposits to satisfy the 100% pre-commitment threshold. Revenue model selection is a development conversation; the Foundation will work through the implications with you during the Develop stage.

Revenue Model

Ticket Price / Price Range

Projected Capacity

Projected Gross Revenue

Pricing Rationale How did you arrive at this price point? What comparable experiences inform your pricing?

Section 05

Proposed Activation Date

Preferred Date(s)

Day of Week Preference

Preferred Start Time

Date Flexibility

Recurrence If recurring, what frequency do you envision?

Section 06

Budget Estimate

Estimates are acceptable at this stage. The development process includes budget refinement with Foundation staff. All costs must be covered by pre-committed revenue before activation proceeds.

Projected Costs List major expense categories and estimated amounts

Expense CategoryEstimated Amount

Total Projected Costs

Revenue Sources How will 100% of costs be covered? List anticipated sources.

Revenue SourceProjected Amount

Total Projected Revenue

Staffing Requirements Number of staff, roles, and whether they are paid from the activation budget

Section 07

Venue and Technical Requirements

All activations take place at Arts Junction at Old Rail Station. The Foundation provides venue access. Understanding your technical requirements helps match your program to available resources.

Space Requirements Select all that apply

Indoor Event Space Kitchen Access Outdoor Patio / Gathering Flexible Retail Space Other

Equipment and Technical Needs Sound, lighting, tables / chairs, AV, specialized equipment, etc.

Setup and Breakdown Requirements Estimated time needed before and after the event

Section 08

Marketing Plan

The Foundation provides development support including marketing workshops and consulting. Describe your current marketing capacity. Gaps identified here will be addressed during the development stage.

Existing Audience Do you have a mailing list, social media following, or established community? Describe size and engagement.

Marketing Channels How will you promote this program? Select all that apply.

Pre-Sales Strategy How will you drive ticket sales, sponsorships, or commitments before the activation date?

Section 09

Acknowledgment

By submitting this form, the proposer acknowledges the following conditions.

Conditions of Submission

Submission enters the program into the Foundation's intake process. It does not guarantee activation.
All programming requires 100% pre-commitment of projected costs before activation. This requirement is absolute.
The Foundation will provide development support (workshops, consulting, feedback) regardless of whether the program achieves validation.
Data collected during activation (attendance, ZIP code distribution, substitution behavior, repeat participation, adjacent business impact) will be published in aggregated form via the Foundation's public dashboard and annual report.
Failed validation attempts will be analyzed and findings returned to the proposer in writing.
Submitting this form does not commit the proposer or the Foundation to any financial obligation.

I have read and understood the conditions above. I understand that submitting this form begins a development process and does not guarantee activation.

Full Name

Date

Complete all sections, then click Submit Form. Your responses will be delivered directly to the Foundation. Alternatively, print and mail to:

Duncanville Arts Foundation
202 W. Center, Suite 101
Duncanville, TX 75116

Foundation staff will acknowledge receipt within five business days.

Your form has been submitted. Foundation staff will be in touch within five business days.