Third Wednesday Jazz Series

Section 1

Program Description

The Third Wednesday Jazz Series is a monthly live music activation at Arts Junction at Old Rail Station. Each activation presents a jazz ensemble to a seated audience of 80, on the third Wednesday of the month, in the 4,000 sq ft event space with full-service kitchen access. The series runs on a fixed monthly schedule to build audience habit and generate longitudinal repeat participation data across the full six-activation CII measurement cycle.

The Foundation is seeding this program internally for two reasons. First, a jazz series is well-suited to the CIS measurement architecture: it generates clear pre-commitment data through advance ticket sales, produces a high-concentration local audience, and offers strong substitution signal because jazz audiences frequently travel to regional venues in Dallas, Fort Worth, and Addison. Second, a Foundation-seeded program creates a documented baseline activation against which external proposer performance can be calibrated.

Section 2

Pipeline Stage and Development Plan

The program enters the pipeline at Stage 1 (Intake) with Foundation staff as the proposer of record. Foundation-seeded programs complete the same five-workshop curriculum as external proposers for methodological consistency and to ensure the resulting planning documents are CIS-compliant.

Section 3

Pre-Commitment Calculation

The 100% pre-commitment threshold requires that all projected costs be committed through advance ticket sales before the activation proceeds. The cost baseline below must be confirmed during Workshop 2 (Pricing Strategy) and Workshop 5 (Financial Management). All figures are planning estimates pending artist and production confirmation.

Cost Baseline — Activation 1 (Estimate)

Pre-Commitment Math

Once costs are confirmed at the Develop stage, the following formula determines the required ticket price and validation target.

Section 4

CII Measurement Plan

The Cultural Investment Index score for each activation is computed from five factors. The measurement plan below specifies the data collection method, instrument, and timing for each factor as applied to the Third Wednesday Jazz Series.

Baseline Night Schedule — Activation 1

Four baseline Wednesdays must be identified within the 60 days preceding June 18, 2026, excluding holidays and private events, to establish the pre-activation tenant traffic average (CIS v2.0, Section 6.5).

Section 5

Six-Activation Schedule

The CIS measures programs across a maximum of six activations before a graduation determination is applied. Validation campaigns for each subsequent activation open 30 days before each activation date. The graduation determination is applied within 30 days of the final CII score.

Section 6

Audience Development Framework

The following audience segments are preliminary targets identified at intake. The Audience Map deliverable (Workshop 1) will refine these segments with channel-level outreach plans and geographic targeting tied to ZIP codes 75116, 75137, and 75138 (CIS v2.0, Section 4.2).

Section 7

CII Scoring Worksheet — Activation 1 Template

Factor scores are recorded after each activation. The composite CII score is calculated using the weighted formula from CIS v2.0, Section 6. This worksheet is pre-populated with the measurement protocol for Activation 1.

Graduation Thresholds (CIS v2.0, Section 7)

Section 8

Open Items — Required Before Validation Opens

The following decisions and documents must be completed during the Develop stage before the validation campaign opens on May 1, 2026.

Sources

Referenced Documents

• Thompson, Ron. Cultural Investment Strategy, Version 2.0. Duncanville Arts Foundation, 2026.
• Arts Junction Year 1 Calendar, Section 4 (Baseline Night Assignments). Duncanville Arts Foundation, February 2026.
• CIS Course Syllabus: Cultural Activation Producer Certificate. Duncanville Arts Foundation, 2026.
• Appendix A: Intake Form and Proposer Guidelines. Duncanville Arts Foundation, 2026.