The seventy-five concepts under study.
This page documents the cultural activations the Foundation is studying as candidate programs for Duncanville. Each concept is presented with its discipline classification, format and scale, peer organizations referenced during the research, and the sources consulted. The classifications and benchmarks used here come from the National Endowment for the Arts, the Texas Commission on the Arts, the National Center for Charitable Statistics, and SMU DataArts. This is the research foundation that the Cultural Investment Strategy operates against.
The seventy-five concepts presented below are not original creations of the Foundation. They are program formats already in use at peer cultural organizations across the United States, identified through review of organizational practice in the public record. The Foundation’s research contribution is the selection of which formats merit study in the Duncanville context, the mapping of each format to standard discipline taxonomies, the identification of peer organizations operating each format at small, mid, and large scales, and the assembly of these into a single bounded portfolio for demand validation. Target attendance figures are derived from peer-organization disclosures and IRS Form 990 filings; they should be treated as benchmarks, not commitments.
What the catalog contains.
How the seventy-five concepts were selected.
The catalog was assembled in three steps. First, the Foundation surveyed cultural-program formats currently in operation at peer organizations across the United States, drawing on the National Endowment for the Arts grant-making record, SMU DataArts organizational profiles, and ProPublica’s Nonprofit Explorer for IRS Form 990 disclosures. Second, formats were filtered against three Duncanville-specific criteria: relevance to a city of approximately 41,000 residents in a region of 7.5 million, compatibility with the existing Armstrong Park Cultural District designation, and absence from the current local programming inventory. Third, surviving formats were mapped to standard discipline taxonomies and assigned representative peer organizations at small, mid, and large operational scales for benchmarking.
Classification systems used
Each concept is classified under three taxonomies. The NTEE code (National Taxonomy of Exempt Entities) is the IRS classification used by the National Center for Charitable Statistics and ProPublica for Form 990 reporting. The NEA discipline is the format used by the National Endowment for the Arts in its Grants for Arts Projects program. The TCA discipline is the format used by the Texas Commission on the Arts in its grant programs and Texas Touring Roster. Mapping concepts under all three systems allows benchmarking against three different organizational populations: federally tax-exempt arts organizations (NTEE), federally funded arts programs (NEA), and state-funded Texas arts programs (TCA).
How peer organizations were identified
For each concept, the Foundation identified at least one peer organization at each operational scale: small (annual budget under $250,000), mid (budget $250,000 to $2,000,000), and large (budget over $2,000,000). Peer organizations were drawn from the Foundation’s research and from publicly available data including organizational websites, NEA grantee lists, regional cultural-data clearinghouses, and IRS Form 990 disclosures via ProPublica Nonprofit Explorer. The peer roster is illustrative and not exhaustive; it provides anchoring examples for benchmarking rather than a complete census of organizations operating each format.
How target attendance figures were derived
Per-event target attendance figures are derived from peer-organization disclosures and the format’s typical scale in the published literature on arts programming. Where peers report attendance directly (in annual reports, NEA grant filings, or ProPublica-accessible 990s), the median peer figure is used. Where direct disclosure is unavailable, the figure is inferred from venue capacity and operational frequency reported by peers. These figures function as benchmarks for the Foundation’s Cultural Investment Index demand-coverage calculations; they are not commitments to programming at those scales in Duncanville.
Performing Arts Series, 9 concepts.
Chamber Music Subscription Series
A season of five to ten chamber music concerts featuring small classical ensembles, sold as single tickets or as a subscription to the full series.
- Format
- Curated season of chamber concerts
- Frequency
- Series, 5 to 10 concerts Sep-May
- Scale
- Mid (50 to 200)
- Target attendance per event
- 125
- Revenue model
- Single tickets and multi-concert subscriptions; sponsorships; donor program
- Chamber Music Society of Salt Lake City (small)
- Chamber Music Houston (mid)
- Chamber Music Northwest (mid)
- CMS Lincoln Center (large)
Curated Jazz Series
A curated season of four to ten jazz concerts, sold as single tickets or as a six-show package, featuring a mix of regional and touring artists.
- Format
- Curated season of jazz concerts
- Frequency
- Series, 4 to 10 concerts per season
- Scale
- Mid to Large (50 to 500)
- Target attendance per event
- 175
- Revenue model
- Single tickets, season subscriptions, membership, sponsorships, food and beverage; South Arts Jazz Road Tours can subsidize artist fees from $5,000 to $15,000
- Jazz Road grantee presenters (small)
- Jazz St. Louis (mid)
- Jazz at Lincoln Center (large)
Cabaret and Intimate Vocal Series
Four to six evenings of intimate vocal performance in a club setting, with single-ticket admission and a food and beverage minimum.
- Format
- Year-round cabaret residency
- Frequency
- Series, year-round, 4 to 6 evenings per season
- Scale
- Intimate to Mid (under 50 to 190)
- Target attendance per event
- 90
- Revenue model
- Tickets plus food and beverage minimum, donor giving; ticket revenue covers a minority of cost (Cabaret Indianapolis 31%, Front Line Productions under 40%)
- Front Line Productions (small)
- The Cabaret Indianapolis (mid)
- 54 Below (large)
Mainstage Theater Season
A season of four to eight full-length theater productions, with single-ticket and subscription pricing.
- Format
- Producing or presenting full-length plays
- Frequency
- Series, 4 to 8 productions per season
- Scale
- Mid to Large (200 to 500)
- Target attendance per event
- 200
- Revenue model
- Single tickets, subscriptions, donations, grants, sponsorships; per TCG Theatre Facts 2023, payroll averages 51% of expenses and ticket income remained 29% lower than 2019 in inflation-adjusted terms
- Chester Theatre MA (small)
- Hanover Theatre Worcester (mid)
- Dallas Theater Center (large)
Black Box Studio Theater
A small-format theater program in a flexible black box venue, presenting two to four short-run productions per year.
- Format
- Small-format theater in flexible venue
- Frequency
- Series, 6 to 16 performances per show, 2 to 4 shows per year
- Scale
- Intimate to Mid (40 to 150)
- Target attendance per event
- 75
- Revenue model
- Single tickets, flexible passes, sponsorship
- TCG Group 1 community theaters (small)
- university studios (mid)
- LORT second stages (large)
Staged Reading Series
Script-in-hand readings of new plays in development, presented to small audiences as part of a free or pay-what-you-wish series.
- Format
- Script-in-hand readings of new plays
- Frequency
- Series, 4 to 8 readings per year
- Scale
- Intimate (under 50 to 150)
- Target attendance per event
- 60
- Revenue model
- Suggested donation $0 to $15, donor and foundation subsidy; playwright honorariums $375 to $850 per workshop at Playwrights' Center
- Regional new-play collectives (small)
- Playwrights' Center Minneapolis (mid)
- Playwrights Horizons (large)
One-Act Play Festival
An annual one to three-day festival of short plays selected through open submission, sold as single tickets or a festival pass.
- Format
- Festival of short plays
- Frequency
- Annual, 1 to 3 days
- Scale
- Mid (50 to 200)
- Target attendance per event
- 100
- Revenue model
- Submission fees $10 to $25, single tickets, festival passes, sponsorships
- Local community theater festivals
- Humana Festival of New American Plays
Devised Theater Production
An original theatrical work created collaboratively by an ensemble over a development period, performed in a limited run with pay-what-you-can pricing.
- Format
- Ensemble-created theatrical work
- Frequency
- Limited run, 4 to 12 performances
- Scale
- Intimate to Mid (40 to 200)
- Target attendance per event
- 90
- Revenue model
- Tickets often pay-what-you-can, project grants, fiscal sponsorship; ensemble stipends $200 to $500 per week
- Local devising collectives
- Tectonic Theater Project
- touring devised work via APAP
Presented Dance Performance Series
A curated season of two to five dance performances by visiting touring companies, sold as single tickets or a subscription package.
- Format
- Curated dance season
- Frequency
- Series, 2 to 5 performances per season
- Scale
- Mid to Large (200 to 500)
- Target attendance per event
- 250
- Revenue model
- Single tickets, subscriptions, sponsorships; touring company fees $5,000 to $50,000 plus per night for mid-tier
- U-M UMS (mid)
- Des Moines Performing Arts Dance Series (mid)
- American Dance Festival Durham (large)
Music, 9 concepts.
Indie Concert Series
A curated season of four to ten indie, folk, and singer-songwriter concerts, sold as single tickets in a club-format venue.
- Format
- Curated touring artist concerts
- Frequency
- Series, 4 to 10 concerts per season
- Scale
- Mid (100 to 400)
- Target attendance per event
- 200
- Revenue model
- Tickets, concessions; cost mix artist 40 to 55%, venue and production 15 to 25%, marketing 8 to 12%, hospitality 2 to 5%
- Eddie's Attic Decatur (small)
- Club Passim Cambridge (mid)
- City Winery (large)
- House of Blues (large)
Songwriter Rounds
A weekly evening of three to four songwriters performing in-the-round, with a small cover charge and a food and beverage minimum.
- Format
- In-the-round songwriter performance
- Frequency
- Year-round, weekly
- Scale
- Intimate (under 100)
- Target attendance per event
- 60
- Revenue model
- Cover plus food and beverage minimum; majority of door to performers (Bluebird Cafe model)
- Local listening rooms (small)
- Bluebird Cafe Nashville (mid)
Listening Room Series
A small-format acoustic concert venue with an attentive-listening policy, running multiple shows weekly with single-ticket admission.
- Format
- Acoustic concerts in attentive-listening setting
- Frequency
- Year-round, multiple shows weekly
- Scale
- Intimate to Mid (100 to 150)
- Target attendance per event
- 100
- Revenue model
- Tickets, food and beverage, memberships, school of music tuition
- Local 50-seat coffeehouse series (small)
- Eddie's Attic Decatur GA (mid)
- Club Passim Cambridge (mid)
Community Choir Concerts
Two to four annual concerts by a volunteer community choir, including a holiday and a spring program, with single-ticket admission.
- Format
- Volunteer choir concert series
- Frequency
- Series, 2 to 4 concerts per season
- Scale
- Mid (200 to 500)
- Target attendance per event
- 300
- Revenue model
- Tickets, member dues, donations; per Chorus America 2022 COSR, choruses average 78% contributed and 11% earned revenue
- South Metro Chorale MN (small)
- Connecticut Master Chorale (mid)
- Washington Chorus (large)
- LA Master Chorale (large)
Subscription Choral Society
A season of concerts by an auditioned chorus, sold as single tickets or as a subscription with a holiday and major-work program.
- Format
- Auditioned choir with subscription season
- Frequency
- Series, seasonal plus holiday
- Scale
- Mid to Large (200 to 500)
- Target attendance per event
- 400
- Revenue model
- Tickets $25 to $100 single, subscriptions $80 to $300, donor program
- Local auditioned ensemble (small)
- Connecticut Master Chorale (mid)
- Washington Chorus (large)
- Choral Arts Society (large)
Pocket Opera and Opera in Concert
A small-scale opera program presenting three to five productions per season in concert or semi-staged format, sold as single tickets or a subscription.
- Format
- Small-scale opera production
- Frequency
- Series, 3 to 5 productions per season
- Scale
- Mid (150 to 350)
- Target attendance per event
- 220
- Revenue model
- Single tickets, subscriptions; per OPERA America, personnel runs 60 to 70% across budget groups
- IN Series DC (small)
- Opera Parallèle Bay Area (small)
- OperaDelaware (mid)
- Opera Maine (mid)
- Opera Theatre of Saint Louis (large)
Mainstage Opera Production
A fully staged opera production with orchestra, sold as single tickets or as part of a season subscription.
- Format
- Fully staged opera
- Frequency
- Series, 2 to 4 productions per season
- Scale
- Large (400 to 1,200)
- Target attendance per event
- 750
- Revenue model
- Tickets $25 to $250+, subscriptions, sponsorships; OPERA America FY2019 mid-size budget cost mix: artistic personnel 42%, artistic non-personnel 30%, marketing 11%, fundraising 18%
- Austin Opera (small)
- OperaDelaware (mid)
- Opera Maine (mid)
- Houston Grand Opera (large)
- Dallas Opera (large)
- Opera Theatre of Saint Louis (large)
World Music Presentation
A curated world music series of four to eight concerts per season, sold as single tickets or paired with a season subscription.
- Format
- Curated world music concert
- Frequency
- Series, 4 to 8 concerts per season
- Scale
- Mid (100 to 400)
- Target attendance per event
- 175
- Revenue model
- Tickets, sponsorships; free at parks-supported series
- Local cultural center series (small)
- World Music Boston (mid)
- Globalquerque Albuquerque (mid)
- SummerStage NYC (large)
Outdoor Free Concert Series
A weekly summer outdoor concert series in a public park, with free admission and on-site food and beverage.
- Format
- Free outdoor summer concert series
- Frequency
- Series, weekly summer
- Scale
- Mass (1,000 to 10,000 across season)
- Target attendance per event
- 800
- Revenue model
- Sponsorships tiered Presenting $7,500+ to Bronze $500, municipal funding, food and beverage percentage; admission free
- Niwot Rock & Rails (small)
- Fairfax County Park Authority Summer Entertainment (189 performances at 14 venues) (since 1892)
- Minneapolis Music in the Parks (since 1892)
- SummerStage NYC (large)
Dance, 7 concepts.
Ballet and Contemporary Dance Performance
A season of two to five ballet and contemporary dance productions, sold as single tickets or a subscription package.
- Format
- Producing or presenting ballet/contemporary
- Frequency
- Series, 2 to 5 productions per season
- Scale
- Mid to Large (200 to 800)
- Target attendance per event
- 425
- Revenue model
- Single tickets, subscriptions, group discounts (Charlotte Ballet 10% for 10+)
- Mutual Dance Theatre Cincinnati (small)
- Dayton Contemporary Dance Company (mid)
- Charlotte Ballet (large)
- Houston Ballet (large)
Modern Dance Series
A presented season of three to six modern dance performances by visiting companies, sold as single tickets or a subscription.
- Format
- Presented modern dance season
- Frequency
- Series, 3 to 6 performances per season
- Scale
- Mid (200 to 500)
- Target attendance per event
- 300
- Revenue model
- Single tickets, subscriptions, sponsorships
- Local modern presenter (small)
- DANCECleveland (mid)
- The Joyce Theater NYC (large)
Contra Dance Social
A weekly to biweekly evening of traditional contra dancing with live old-time or Celtic music, with a sliding-scale cover and beginner instruction.
- Format
- Live-music traditional dance evening
- Frequency
- Series, weekly to biweekly year-round
- Scale
- Mid (40 to 200)
- Target attendance per event
- 90
- Revenue model
- Sliding cover $5 to $15; standard performer fee includes travel, lodging, food
- Atlanta Chattahoochee Country Dancers (small)
- Pittsburgh Fall Dance Weekend (mid)
- CDSS Country Dance and Song Society national network
Salsa and Bachata Social
A weekly evening of salsa and bachata social dancing with an optional pre-social lesson, with a cover charge for general admission.
- Format
- Latin dance social with optional lesson
- Frequency
- Series, weekly to biweekly
- Scale
- Mid (50 to 250)
- Target attendance per event
- 100
- Revenue model
- Cover $10 to $15, optional workshop $25
- Local Latin dance studio (small)
- Glen Echo Park (mid)
- Mr. Mambo Maryland (mid)
- national salsa congresses (large)
Swing Dance Social
A weekly to monthly swing dance social with a live band, with a cover charge for general admission and an optional pre-social lesson.
- Format
- Live-band swing dance evening
- Frequency
- Series, weekly to monthly
- Scale
- Mid (50 to 200)
- Target attendance per event
- 90
- Revenue model
- Cover $10 to $20; band fee plus venue plus sound
- Local swing dance club (small)
- Studio 22 Dallas Country Social (mid)
- Frankie Manning Foundation events (large)
Drop-In Dance Class
A single-session adult dance class meeting weekly, paid by drop-in fee or punch card, in styles such as ballet, contemporary, salsa, or hip-hop.
- Format
- Single-session adult dance class
- Frequency
- Year-round weekly schedule
- Scale
- Intimate (10 to 30)
- Target attendance per event
- 18
- Revenue model
- Drop-in fee $15 to $25, multi-class punch cards, term registration
- Local studio (small)
- city arts center (mid)
- 92nd Street Y Harkness (large)
Community Dance Showcase
An annual showcase featuring local dance studios and ensembles across multiple styles, sold as single tickets.
- Format
- Multi-style community recital
- Frequency
- Annual
- Scale
- Mid to Large (200 to 600)
- Target attendance per event
- 350
- Revenue model
- Tickets, participant fees, sponsorships
- Local studio recital (small)
- city dance festival (mid)
- regional dance showcase (large)
Visual Arts, 7 concepts.
Gallery Solo Exhibition
A four to eight-week solo exhibition by a single artist, with free public admission and works available for sale on commission.
- Format
- Single-artist exhibition
- Frequency
- 4 to 8 weeks per show, 4 to 8 shows per year
- Scale
- Intimate at opening, distributed during run
- Target attendance per event
- 350
- Revenue model
- Sales commission 40 to 50%, sponsorships, opening reception donations; W.A.G.E. solo exhibition fees $500 to $3,000
- Arts council galleries (small)
- university and municipal art centers (mid)
- Indy Art Center (large)
Group Exhibition
A multi-artist curated exhibition running four to eight weeks, with free public admission and works available for sale on commission.
- Format
- Multi-artist curated exhibition
- Frequency
- 4 to 8 weeks, 4 to 8 shows per year
- Scale
- Mid distributed
- Target attendance per event
- 400
- Revenue model
- Sales commissions, occasional artist fees; W.A.G.E. group fee at TAOE under $500K is $190 per artist for six or more artists
- Arts council galleries (small)
- Greater Denton Arts Council (mid)
- Indy Art Center (large)
Juried Exhibition with Cash Prizes
An annual open-call juried exhibition with cash prizes funded by sponsors, free public admission, and entry fees paid by submitting artists.
- Format
- Open-call competitive exhibition
- Frequency
- Annual
- Scale
- Mid (200 to 600 across run)
- Target attendance per event
- 450
- Revenue model
- Entry fees $25 to $60, sponsor-funded prize pool $1,500 to $12,000, sales commissions; juror honorarium $500 to $2,000
- Anderson Artists Guild ($1,000 first place, $30 entry)
- St. Tammany Art Association
- Wayne Art Center CraftForms
Open Studios Tour
A self-guided one to two-weekend tour of working artist studios open to the public, with a printed map and online directory.
- Format
- Self-guided tour of artist studios
- Frequency
- Annual, 1 to 2 weekends
- Scale
- Mass distributed across artists
- Target attendance per event
- 1,500
- Revenue model
- Artist participation fees $0 to $250, free public admission; artists keep 100% of sales (701 CCA model)
- Arts Foundation for Tucson (small)
- Artist Open Studios Maryland (mid)
- 701 CCA (mid)
- Portland Open Studios (large)
Regional Art Fair
A one to three-day outdoor art fair with juried artist booths, free public admission, and food and beverage vendors.
- Format
- Outdoor multi-vendor art fair
- Frequency
- Annual, 1 to 3 days
- Scale
- Large to Mass (2,000 to 30,000)
- Target attendance per event
- 5,000
- Revenue model
- Booth fees $100 to $600, application fees $15 to $45, sponsorship, parking, concessions; admission free or low
- Medina County Art League (small)
- Geneva Lake Art in the Park (mid)
- Lubeznik Arts Festival (mid)
- Artisphere Greenville (large)
Monthly Art Walk / First Friday
A monthly evening of open galleries, street performances, and art vendors across a defined district, with free public admission.
- Format
- Recurring district-wide art event
- Frequency
- Year-round, monthly
- Scale
- Mass (1,000 to 20,000 per event)
- Target attendance per event
- 2,500
- Revenue model
- Tiered member dues $50 to $150 per month, sponsorships, vendor registration $25 to $100, grants, city partnerships
- Sequim First Friday (small)
- Springfield Regional Arts Council (mid)
- Ocala First Friday (mid)
- Phoenix Artlink First Fridays (large)
Pop-Up Exhibition
A short-term exhibition mounted in a temporary venue for one day to four weeks, with free or low-cost admission.
- Format
- Short-term venue exhibition
- Frequency
- 1 day to 4 weeks
- Scale
- Mid (100 to 500)
- Target attendance per event
- 300
- Revenue model
- Sales commissions, opening event ticketing, sponsorship; short-term venue $200 to $700 per day
- Arts Warehouse Pop-Up Studio Delray Beach (small)
- Art House Productions Jersey City (mid)
Public Art, 6 concepts.
Commissioned Mural Program
A commissioned outdoor mural by a selected artist, funded by percent-for-art, sponsorship, or grant, with no public admission.
- Format
- Commissioned outdoor mural
- Frequency
- Project-based, 2 to 6 per year
- Scale
- Public, distributed
- Revenue model
- Percent-for-art (1 to 2% of capital project North American norm), grants, private development funds, sponsorships; artist fee ~20 to 30% of project budget per Americans for the Arts norms
- Town arts council 1-day paint (small)
- Mural Arts Philadelphia (large)
Community-Painted Mural
A mural designed by a lead artist and painted with community participation across one or more public paint days, funded by grants and sponsorship.
- Format
- Lead-artist mural with community paint days
- Frequency
- Project-based, 1 to 3 per year
- Scale
- Public, distributed
- Revenue model
- Grants, sponsorship, in-kind volunteer hours; project budget $10,000 to $40,000
- Town arts council 1-day paint (small)
- regional mural collective (mid)
- Mural Arts Philadelphia (large)
Temporary Public Art Installation
A time-limited public art installation in a defined civic space, lasting 90 days to one year, commissioned by an open call.
- Format
- Time-limited public art object or environment
- Frequency
- Project-based, 90 days to 1 year
- Scale
- Public
- Revenue model
- Commissioned fee; Durham 90-day temporary installs $5,000 to $25,000
- City temporary public art program (small to mid)
- Bloomberg Public Art Challenge cities (large)
Sculpture Walk
A rotating outdoor sculpture exhibition with annual artist commissions or leases, distributed across a defined civic walking route, with free public access.
- Format
- Rotating outdoor sculpture exhibition
- Frequency
- Annual rotation
- Scale
- Public
- Revenue model
- Artist honoraria or lease (Clayton NC $1,500 per year smaller, $3,000 per year larger), sponsorships, grants
- Clayton NC Sculpture Trail (14 works per year (small)
- 11th year) (small)
- SculptureWalk Sioux Falls 80+ sculptures year-round (mid)
- Andres Institute of Art 107 sculptures (large)
- 140 acres (large)
Pop-Up Performance Intervention
A scheduled or surprise live performance in a public space such as a park, plaza, or street corner, free to the public.
- Format
- Surprise public-space performance
- Frequency
- Series, 6 to 12 per year
- Scale
- Public, ad hoc
- Target attendance per event
- 75
- Revenue model
- Artist fee $200 to $2,000 per intervention, foundation funding, busking permit
- Local busking program (small)
- Pittsburgh Cultural Trust busking (mid)
- Make Music Day national (large)
Light or Projection Installation
An architectural-scale light or video projection installation in a public space, free to view, funded by sponsorship and grants.
- Format
- Architectural-scale projection or light art
- Frequency
- Project-based, 1 to 3 per year
- Scale
- Public
- Revenue model
- Sponsorship, grants, ticketed VIP options; small indoor $1,000 to $5,000 per day; mid-range mapping $15,000 to $75,000; architectural mapping $50,000 to $250,000+
- Local light art commission (small)
- regional festival (mid)
- Vivid Sydney (large)
- Lumière London (large)
Literary Arts, 7 concepts.
Reading Series (Poetry and Fiction)
A monthly to quarterly series of poetry and fiction readings by visiting authors, with low-cost or free admission and books available for purchase.
- Format
- Author readings
- Frequency
- Series, monthly to quarterly
- Scale
- Intimate to Mid (40 to 150)
- Target attendance per event
- 70
- Revenue model
- Tickets $0 to $15, book sales, grants; mid-career author honorariums $200 to $1,500 plus travel
- Library series (small)
- Hugo House Seattle (mid)
- 92nd Street Y (large)
Book Festival
A one to three-day festival of author readings, panels, and book sales, with free public admission and sponsor-funded programming.
- Format
- Multi-author festival
- Frequency
- Annual, 1 to 3 days
- Scale
- Mid to Mass (500 to 50,000+)
- Target attendance per event
- 3,000
- Revenue model
- Free admission; sponsorships $1,750 to $10,000+, grants, vendor fees; author travel and honoraria $100 to $500 typical
- Hudson Children's Book Festival (small)
- Pittsburgh (small)
- Savannah (mid)
- Boston (mid)
- San Antonio Book Festivals (mid)
- LA Times Festival of Books (large)
- Bay Area Book Festival (large)
Single-Session Writing Workshop
A single-session adult writing workshop with a published author or instructor, paid by class fee with scholarship support available.
- Format
- Adult writing class
- Frequency
- One-time, recurring schedule
- Scale
- Intimate (under 25)
- Target attendance per event
- 18
- Revenue model
- Class fee plus scholarship subsidy; instructor stipend $50 to $150 per hour adjunct rate
- Thurber House (small)
- Hugo House (mid)
- Piper Center ASU (mid)
- GrubStreet (large)
- Gotham Writers Workshop (large)
Multi-Week Writing Class
A four to ten-week writing class meeting weekly, taught by a working writer, with eight to fifteen students per session.
- Format
- Sustained writing course
- Frequency
- 4 to 10 week sessions, 2 to 3 sessions per year
- Scale
- Intimate (8 to 15)
- Target attendance per event
- 12
- Revenue model
- Course tuition; intensive residentials higher (Community of Writers Lake Tahoe $1,900 plus housing)
- Thurber House (small)
- Hugo House (mid)
- GrubStreet (large)
Spoken Word and Poetry Slam
A monthly competitive spoken word event with a small door cover, a competitor entry fee, and a sponsor-funded cash prize pool.
- Format
- Competitive spoken word event
- Frequency
- Series, monthly qualifiers and annual finals
- Scale
- Mid (75 to 200)
- Target attendance per event
- 110
- Revenue model
- Door cover $5 to $15, competitor entry fee $10, sponsorships, prize pool $50 to $2,000
- KMAC Poetry Slam Louisville (small)
- GrowHouse Slam Tampa (mid)
- BlackBerry Peach National Poetry Slam (large)
Author-in-Conversation Event
A single-evening conversation between a visiting author and a moderator, often paired with a book signing, sold as single tickets or a ticket-plus-book bundle.
- Format
- Author appearance with moderator
- Frequency
- One-time per author
- Scale
- Mid to Large (100 to 500)
- Target attendance per event
- 175
- Revenue model
- Tickets free to $45, ticket plus book bundles $25 to $45; mid-career author honorarium $500 to $2,500 plus travel
- Bookstore series (small)
- library foundation programs (mid)
- 92nd Street Y (large)
- Politics & Prose (large)
- Town Hall Seattle (large)
Lit Crawl
A single-night literary festival held across many small venues in a defined district, with free public admission and sponsor-funded programming.
- Format
- Multi-venue evening of literary events
- Frequency
- Annual, single night
- Scale
- Mass (5,000 in San Francisco)
- Target attendance per event
- 1,500
- Revenue model
- Free public admission, sponsorships $1,000 to $25,000+, in-kind venues
- Regional Lit Crawls (mid)
- Lit Crawl San Francisco / Litquake (large)
Film and Media, 6 concepts.
Curated Themed Film Series
A curated film series organized around a theme, programmed monthly or seasonally, with single tickets and a member discount.
- Format
- Themed cinema programming
- Frequency
- Series, monthly to seasonal
- Scale
- Mid (50 to 200)
- Target attendance per event
- 100
- Revenue model
- Tickets, member discounts, sponsorships; licensing fees 35 to 50% of gross to distributor
- Images Cinema Williamstown (small)
- Grand Cinema Tacoma (mid)
- Frida Cinema Santa Ana (mid)
- Film at Lincoln Center (large)
Film Festival
A four to ten-day juried film festival with single screenings and tiered passes, accepting open submissions and curating audience and industry programming.
- Format
- Multi-day juried festival
- Frequency
- Annual, 4 to 10 days
- Scale
- Mass (2,000 to 50,000)
- Target attendance per event
- 4,500
- Revenue model
- Single tickets, festival passes, submission fees, sponsorships dominant, grants, parties, concessions
- Denton Black Film Festival (small)
- El Paso Film Festival (small)
- Phoenix Film Festival (small)
- Austin Film Festival (mid)
- Big Sky Documentary (mid)
- Cinema St. Louis (mid)
- Sundance (large)
- Telluride (large)
- SXSW (large)
Screening with Filmmaker Q&A
A single screening of a documentary or independent film followed by a moderated Q&A with the filmmaker, sold as single tickets.
- Format
- Single screening plus filmmaker discussion
- Frequency
- One-time per filmmaker
- Scale
- Mid (75 to 200)
- Target attendance per event
- 120
- Revenue model
- Tickets, community screening license $250 to $2,500 by audience size, filmmaker honorarium $100 to $600
- Faith centers (small)
- libraries (small)
- schools (small)
- IDA-affiliated screenings (mid)
- Film at Lincoln Center (large)
Filmmaker Showcase
A program highlighting a single filmmaker's body of work, often paired with an in-person appearance, sold as single tickets.
- Format
- Spotlight on a single filmmaker's body of work
- Frequency
- One-time per filmmaker, recurring schedule
- Scale
- Mid (75 to 200)
- Target attendance per event
- 110
- Revenue model
- Tickets, sponsorships, grants, submission fees for shorts blocks
- Local filmmaker series (small)
- regional film centers (mid)
- Film at Lincoln Center retrospectives (large)
Documentary Series
A monthly series of curated documentaries on social, cultural, or scientific themes, with single-ticket admission and a sliding-scale option.
- Format
- Curated nonfiction film programming
- Frequency
- Series, monthly
- Scale
- Mid (50 to 200)
- Target attendance per event
- 95
- Revenue model
- Tickets, members, grants; sliding-scale common; PBS POV partnerships sometimes free
- POV community partner sites (small)
- regional film centers (mid)
- IFC Center DOC NYC (large)
Cinema Club Membership Program
A year-round membership program offering weekly art-house screenings, with annual dues from $50 to $1,000 and member ticket discounts.
- Format
- Year-round membership-based film program
- Frequency
- Year-round, weekly screenings
- Scale
- Mid distributed (year-round)
- Target attendance per event
- 5,000
- Revenue model
- Annual dues primary $50 to $5,000+ tiers, ticket discounts, concessions, sponsorships
- Images Cinema (small)
- O Cinema (small)
- Frida Cinema (mid)
- Grand Cinema (mid)
- Cinema St. Louis (mid)
- Film at Lincoln Center (large)
Folk and Traditional Arts, 8 concepts.
Community Holiday Celebration
A free annual community celebration tied to a civic holiday, featuring live performance, vendors, and family programming.
- Format
- Civic seasonal event
- Frequency
- Annual seasonal (tree lighting, July 4)
- Scale
- Mass (2,000 to 10,000)
- Target attendance per event
- 5,000
- Revenue model
- Municipal funding, sponsorships, vendor fees; free admission
- Texas City Charles Brown Juneteenth (mid)
- large city civic celebrations (large)
Juneteenth Festival
An annual Juneteenth heritage festival with live music, vendors, food, and a freedom walk, with free general admission and optional ticketed VIP elements.
- Format
- Heritage festival
- Frequency
- Annual
- Scale
- Mid to Mass (500 to 50,000+)
- Target attendance per event
- 4,000
- Revenue model
- Free general admission, sponsorships, vendor fees, optional VIP and walk tickets
- Mansfield TX (small)
- McKinney TX (small)
- Texas City (mid)
- Longview (mid)
- Houston Miller Outdoor Theatre Juneteenth Culture Fest (large)
- Galveston Island Festival (large)
Día de los Muertos Festival
An annual Día de los Muertos festival with altars, live music, vendors, and a procession, with free public admission.
- Format
- Heritage festival
- Frequency
- Annual
- Scale
- Mass (10,000 to 50,000+)
- Target attendance per event
- 8,000
- Revenue model
- Free admission, vendor fees ~$75, corporate and cultural sponsorship
- New Braunfels TX (small)
- McKinney TX (mid)
- Corpus Christi (mid)
- Muertos Fest San Antonio Hemisfair (large)
- El Paso MCAD Desfile (large)
Cinco de Mayo Festival
An annual Cinco de Mayo celebration with live music, vendors, and food, with free or low admission.
- Format
- Heritage festival
- Frequency
- Annual
- Scale
- Mid to Mass (1,000 to 25,000)
- Target attendance per event
- 3,500
- Revenue model
- Free or low admission $5 to $10, vendor fees, sponsorships
- City park celebrations (small)
- Fiesta St. Paul (mid)
- Cinco de Mayo en La Villita San Antonio (large)
Diwali Festival of Lights
An annual Diwali Festival of Lights with classical Indian dance and music, vendors, and food, with free public admission.
- Format
- Heritage festival
- Frequency
- Annual
- Scale
- Mid to Mass (5,000 to 50,000+)
- Target attendance per event
- 6,000
- Revenue model
- Free admission, vendor fees, corporate and cultural sponsorship
- City of Chandler AZ Diwali (small)
- Cary NC Diwali (15 (mid)
- 000+) (mid)
- Bay Area Diwali Cupertino (13 (large)
- 000+ (large)
- 70+ vendors) (large)
- LA Diwali Whittier Narrows (40 (large)
- 000+) (large)
Craft and Artisan Market
A juried artisan market with handmade craft, fine art, and food vendors, with free or low public admission and vendor booth fees.
- Format
- Vendor-based artisan market
- Frequency
- Annual or quarterly
- Scale
- Mid to Large (500 to 10,000)
- Target attendance per event
- 3,500
- Revenue model
- Vendor booth fees $100 to $500, admission free to $10
- Naperville Artisan Market IL (small)
- Occoquan VA Town Festivals (mid)
- Chicago Artisan Market 115+ vendors (large)
Traditional Music Gathering
A weekly to monthly traditional music gathering for old-time, bluegrass, or related styles, with open jamming and concert-style sets.
- Format
- Old-time, bluegrass, or traditional music jam
- Frequency
- Series, weekly to monthly
- Scale
- Intimate to Mid (40 to 200)
- Target attendance per event
- 75
- Revenue model
- Free jam, paid weekend gatherings $50 to $150 weekend pass
- Local Saturday old-time jam (small)
- Swannanoa Gathering (mid)
- Ashokan camps (mid)
- Folk Alliance International (large)
Storytelling Event
A storyteller showcase running as a single evening or a multi-day festival, with single-ticket admission and weekend passes.
- Format
- Storyteller showcase
- Frequency
- Series or annual festival
- Scale
- Mid (100 to 600)
- Target attendance per event
- 200
- Revenue model
- Tickets free to $145 weekend pass; National Storytelling Festival Jonesborough one-day $45 to $110
- Library Tellabration (small)
- Texas Storytelling Festival Denton (mid)
- Timpanogos (mid)
- International Storytelling Center National Storytelling Festival 10 (large)
- 000+ attendees (large)
Arts Education, 6 concepts.
Single-Session Public Workshop
A single-session adult workshop in visual art, music, or performance, paid by class fee with sliding-scale options and supply fees.
- Format
- Adult arts workshop
- Frequency
- Year-round, recurring
- Scale
- Intimate (10 to 30)
- Target attendance per event
- 16
- Revenue model
- Class fee $25 to $75 plus supply fees; membership programs $35 to $300
- Rec center workshops (small)
- Kennedy Heights Arts Center sliding scale 10 to 65% (mid)
- 92nd Street Y (large)
- MFA Boston (large)
Multi-Week Adult Class
A four to ten-week adult arts class meeting weekly, sold by term registration, with eight to fifteen students per class.
- Format
- Sustained adult arts course
- Frequency
- Term-based, 4 to 10 weeks, 3 terms per year
- Scale
- Intimate (8 to 15)
- Target attendance per event
- 12
- Revenue model
- Term tuition $150 to $300; Kennedy Heights 7-week photography $203
- Kennedy Heights Arts Center (small)
- Community Creative Center (mid)
- Pratt Manhattan Continuing Education (large)
Visiting Artist Masterclass
A single-session intensive class with a visiting master artist in a discipline such as theater, music, dance, or visual art, paid by workshop fee.
- Format
- Single-session intensive with master artist
- Frequency
- Recurring schedule, 4 to 8 per year
- Scale
- Intimate (10 to 30)
- Target attendance per event
- 18
- Revenue model
- Workshop fee $35 to $120; audition $25 (Kennedy Center Youth Masterclass)
- Local visiting artist program (small)
- Kennedy Heights (mid)
- Studio 22 Dallas (mid)
- Kennedy Center (large)
- Aspen Music Festival (large)
Youth After-School Arts Program
An after-school youth arts program meeting weekly during the school year, paid by weekly tuition with scholarship support.
- Format
- Sustained youth arts programming
- Frequency
- Year-round, school year
- Scale
- Intimate to Mid (15 to 60)
- Target attendance per event
- 35
- Revenue model
- Per Wallace Foundation, average cost $24 per day per slot elementary school year; tuition $80 to $275 per week
- City rec (small)
- Brooklyn Arts Exchange ($595 to $745 per week summer) (mid)
- VisArts Richmond ($190 per week ArtVenture) (mid)
- Cincinnati Jazz Academy free for CPS students (large)
Summer Arts Camp
A multi-week youth summer arts camp with weekly registration, paid by weekly tuition with scholarship support.
- Format
- Multi-week youth summer camp
- Frequency
- Summer, 4 to 10 weeks
- Scale
- Mid (40 to 200 across summer)
- Target attendance per event
- 80
- Revenue model
- Weekly tuition $185 to $745 (PAFA $340 per week member; VisArts $190 per week; BAX $595 to $745 per week)
- Local studio camp (small)
- VisArts Richmond (mid)
- BAX Brooklyn (mid)
- Pratt (large)
- PAFA (large)
Teen Arts Program
A year-round teen arts program for ages 13 to 18, often free or low-cost, providing sustained instruction and a leadership pathway.
- Format
- Sustained teen arts programming
- Frequency
- Year-round
- Scale
- Intimate to Mid (15 to 50)
- Target attendance per event
- 28
- Revenue model
- Per Wallace Foundation, $33 per day per slot teen school-year, $44 per day per slot summer; tuition free to $300 per term (Kennedy Heights free for ages 13 to 18)
- Library teen arts (small)
- Kennedy Heights Arts Center (mid)
- BAX Understudies (mid)
- Walters Art Museum Teen Arts Council (large)
- MoMA Teens (large)
Multidisciplinary, 5 concepts.
Multi-Day Multi-Genre Festival
A two to four-day festival presenting visual art, music, theater, dance, and food across multiple stages and venues, with day passes and weekend passes.
- Format
- Festival across art forms
- Frequency
- Annual, 2 to 4 days
- Scale
- Large to Mass (1,000 to 30,000)
- Target attendance per event
- 6,500
- Revenue model
- Day passes $30 to $150, weekend $80 to $535, sponsorships, vendors; artist fees 30 to 45% of budget
- Town arts weekend (small)
- Block Party at the Station Seattle ~$20K op budget (mid)
- Northwest Folklife (large)
- Charlotte SHOUT! (large)
Cultural District Year-Round Programming
Year-round coordinated arts programming across a state-designated cultural district, including signature events, public art, and resident-organization support.
- Format
- Coordinated district arts program
- Frequency
- Year-round
- Scale
- Distributed across district
- Target attendance per event
- 25,000
- Revenue model
- Municipal cultural district designation funding, sponsorships, member organizations; aggregate budget $250K to $2M+
- Texas Cultural Districts state-designated (small to mid)
- Tulsa Arts District (mid)
- Pittsburgh Cultural Trust (large)
Arts and Gallery Crawl
A quarterly to monthly evening of open galleries, live performance, and street activity across a defined district, with free public admission.
- Format
- Multi-venue evening of open galleries and performance
- Frequency
- Series, quarterly to monthly
- Scale
- Mass (5,000 to 30,000)
- Target attendance per event
- 4,000
- Revenue model
- Free public admission, cultural-trust funded, business sponsors, vendor fees
- Tulsa First Friday (small)
- St. Paul Art Crawl (3 weekends (mid)
- 50+ artists per node) (mid)
- Pittsburgh Cultural Trust Gallery Crawl ~30 (large)
- 000 visitors 4x per year (large)
Block Party with Arts Programming
A neighborhood-scale block party with live music, public art, and food vendors, free to the public with optional VIP tickets.
- Format
- Neighborhood-scale arts block party
- Frequency
- Annual or quarterly
- Scale
- Large to Mass (500 to 10,000)
- Target attendance per event
- 1,500
- Revenue model
- Free or VIP $80 to $140; artist fees ($1,500 per artist Bronx Council Arts on the Block), permits, sound, food trucks
- Town block party (small)
- neighborhood arts council (mid)
- Block Club Chicago (large)
Open Streets Event
A car-free street activation across a several-block route with live performance, public art, and food vendors, with free public admission.
- Format
- Car-free street activation with arts programming
- Frequency
- Series, 3 to 13 events per year
- Scale
- Mass (25,000 to 50,000 per event)
- Target attendance per event
- 12,000
- Revenue model
- City funding, sponsorships, vendor registration; typically free; city in-kind $34,000 to $65,000 per event for permits, closures, police; five-event series budget $815,000 to $851,700 (Our Streets Minneapolis)
- Cedar Riverside Cedarfest (small)
- Minneapolis Open Streets (mid)
- Sunday Streets San Francisco (large)
- Summer Streets NYC (large)
Culinary and Cultural, 5 concepts.
Chef and Music Dinner Concert
A multi-course tasting dinner paired with a live concert, sold as a single prix-fixe ticket per seat.
- Format
- Multi-course dinner with live music
- Frequency
- Series, monthly to quarterly
- Scale
- Intimate (20 to 80)
- Target attendance per event
- 45
- Revenue model
- Prix-fixe ticket $75 to $255 (Brooklyn Fare chef's table $255); chef and food cost 40 to 55%, musician fee, F&B service staff, beverage cost
- Local boutique series (small)
- Vienna Mozart Concert plus dinner (mid)
- Brooklyn Fare chef's table (large)
- James Beard House (large)
Pop-Up Dinner with Art
A single-evening pop-up dinner held inside a gallery, museum, or arts venue, sold as a single prix-fixe ticket per seat.
- Format
- One-night dinner in art venue
- Frequency
- Series, 4 to 8 per year
- Scale
- Intimate (20 to 80)
- Target attendance per event
- 50
- Revenue model
- Prix-fixe ticket $85 to $200, sponsorship, in-kind venue
- Nonprofit gallery pop-up (small)
- Outstanding in the Field national (mid)
- Resy x James Beard partnership events (large)
Heritage Food Festival
An annual food and drink festival celebrating a heritage cuisine, with free or low admission, vendor booths, and ticketed VIP elements.
- Format
- Food and drink heritage festival
- Frequency
- Annual
- Scale
- Mid to Mass (1,000 to 25,000)
- Target attendance per event
- 4,500
- Revenue model
- Free or low admission, VIP $80, $5 raffle and discount tickets, vendor fees
- New Braunfels Wurstfest (free) (small)
- Lofty Spaces Texas Food Fest Juneteenth Dallas (mid)
- Galveston Island Juneteenth (large)
- Stafford Centre Juneteenth 5 (large)
- 000+ (large)
Wine and Beer Tasting with Arts
A wine or beer tasting paired with live music, gallery exhibition, or hands-on art experience, sold as a single ticket per attendee.
- Format
- Tasting paired with arts programming
- Frequency
- Series, quarterly
- Scale
- Mid (75 to 250)
- Target attendance per event
- 130
- Revenue model
- Tasting ticket $35 to $95, sponsorships
- Local winery plein-air paint (small)
- LaBelle Winery NH Spring Fine Craft & Artisan Market (mid)
- Aspen Food & Wine Classic-style hybrid (large)
Cooking Demonstration as Cultural Programming
A heritage cooking demonstration or hands-on class led by a tradition-bearer or chef, with single-class admission or free festival programming.
- Format
- Heritage cooking demonstration or class
- Frequency
- Series, monthly
- Scale
- Intimate (15 to 60)
- Target attendance per event
- 30
- Revenue model
- Free at festivals (Seattle Center Festal Diwali); standalone class $45 to $125 per person
- Heritage cultural center demo (small)
- Seattle Center Festal cultural cooking demos (free (mid)
- 25 festivals per year) (mid)
- James Beard Foundation (large)
- Smithsonian Folklife Festival Foodways (large)
How concepts move from catalog to activation.
The seventy-five concepts above feed the Foundation’s Cultural Investment Strategy through a four-stage pipeline: intake (catalog rating via artsindex.org), validation (financial pre-commitment), activation (live programming), and post-activation (outcome measurement). Movement between stages is governed by quantitative thresholds defined in the Strategy. The Foundation requires evidence at each stage before any concept advances to the next.
Calibrated demand methodology
Demand for each concept is measured through stated-intent ratings on the standard zero-to-ten Juster scale (Juster, 1966), translated into individual probability of attendance using the Juster mapping. Aggregate demand is calculated as the mean of individual probabilities across respondents, adjusted by two coefficients drawn from the consumer-research literature. The Morwitz factor of 0.60 (Morwitz, Steckel, and Gupta, 2007) corrects for the documented gap between stated intent and actual purchase in new-product categories. A social-desirability haircut of 0.50 (Kirchberg and Kuchar, 2014) further discounts cultural-attendance intent specifically, which research shows is overstated more than other consumer categories due to the perceived social value of arts participation. The combined adjustment of 0.30 means a respondent who marks a Juster score of 10 contributes a calibrated 30 percent probability to the final estimate.
Cultural Investment Index
The Cultural Investment Index combines five components into a single activation-decision score: calibrated demand (the catalog-derived measure described above), financial validation (pre-commitment of revenue at the format’s required threshold), geographic targeting (Duncanville-versus-regional segmentation of demand), governance fit (alignment with Foundation operating principles), and capacity match (organizational and venue readiness). The five components are weighted and summed to produce a 0-to-100 CII score. The activation threshold is 75; concepts below threshold remain in earlier pipeline stages until additional evidence is gathered.
Sources cited in the catalog.
The references below are organized by the function they serve in the catalog: discipline taxonomies, organizational financial benchmarks, demand-validation methodology, scoring frameworks consulted in the design of the Cultural Investment Index, and peer-organization financial sources. Hundreds of additional peer-organization websites are cited inline within individual concept entries above and are not repeated here.
National Endowment for the Arts. Grants for Arts Projects, FY 2027 discipline categories. arts.gov/grants/grants-for-arts-projects
Texas Commission on the Arts. Program overview, artistic disciplines, and Texas Touring Roster. arts.texas.gov
National Center for Charitable Statistics, Urban Institute. NTEE Major Group A reference. nccs.urban.org
SMU DataArts. Cultural Data Profile sectors and methodology, Arts Vibrancy Index. culturaldata.org
Americans for the Arts. Arts and Economic Prosperity 6 (AEP6) study findings. aep6.americansforthearts.org
SMU DataArts. National Trends 2025: FY2024 financial data covering approximately 6,500 cultural organizations. Contributed and earned revenue ratios by organization size. culturaldata.org
OPERA America. Annual Field Report 2022. Cost composition by budget group. operaamerica.org
OPERA America. Annual Field Report 2020. FY2019 and FY2020 budget breakdowns.
Theatre Communications Group (TCG). Theatre Facts 2023. Annual research report; payroll 51 percent of expenses; ticket income lower than 2019 levels after inflation adjustment.
Chorus America. Chorus Operations Survey Report 2022. Revenue mix benchmarks: 78 percent contributed, 11 percent earned, 11 percent investment income. chorusamerica.org
Capacity Interactive. Arts Industry Digital Marketing Benchmark 2019. 62 percent of marketing budgets allocated to paid media; cost-per-acquisition benchmarks. capacityinteractive.com
Whole Whale. 2024 Nonprofit Ad Study. IRS Form 990 analysis of more than 7,000 nonprofits; performing arts median ad spend over $50,000.
Bridgespan Group. True-cost research. Indirect costs measured at 21 to 89 percent of direct costs across the sector; median 40 percent. bridgespan.org
U.S. Office of Management and Budget. Uniform Guidance, revised 2024. De minimis indirect rate raised from 10 percent to 15 percent effective October 1, 2024.
Working Artists and the Greater Economy (W.A.G.E.). Fee Schedule. Artist fee benchmarks calibrated to Total Annual Operating Expense. wageforwork.com
Actors’ Equity Association (AEA), American Guild of Musical Artists (AGMA), American Federation of Musicians (AFM). Performer minimum rates. Union scales referenced for cost modeling.
New England Foundation for the Arts (NEFA). Presenter standards: NEST, Crossroads, National Theater Project, National Dance Project award structures. nefa.org
Juster, F. T. (1966). “Consumer buying intentions and purchase probability: An experiment in survey design.” Journal of the American Statistical Association, 61(315), 658–696.
Morwitz, V. G., Steckel, J. H., and Gupta, A. (2007). “When do purchase intentions predict sales?” International Journal of Forecasting, 23(3), 347–364.
Kirchberg, V. and Kuchar, R. (2014). “How global is global cultural consumption? An inquiry into intercultural differences.” Cultural Trends, 23(1), 22–36.
AC Nielsen BASES. Top-box translation rates for new product purchase intent.
National Endowment for the Arts. Survey of Public Participation in the Arts (SPPA), 2022. Five-year cadence national participation study. arts.gov
WolfBrown. Intrinsic Impact audience research methodology. wolfbrown.com
Slover Linett Audience Research. Culture + Community in a Time of Transformation, Wave 2. 2021. More than 75,000 responses across 50 states. sloverlinett.com
TRG Arts. Patron Loyalty research. Tryers, Buyers, Advocates pyramid model. trgarts.com
LaPlaca Cohen. Culture Track 2017. 4,035-respondent national study. culturetrack.com
National Endowment for the Arts. Our Town review criteria. arts.gov/grants/our-town/review-criteria
Texas Commission on the Arts. Grant guidelines. 100-point grant rubric. arts.texas.gov/guidelines
Bloomberg Philanthropies. Public Art Challenge. publicartchallenge.bloomberg.org
Knight Foundation. Knight Cities Challenge. knightfoundation.org/knight-cities-challenge
ProPublica Nonprofit Explorer. Source for IRS Form 990 disclosures cited throughout the catalog. projects.propublica.org/nonprofits
Grand Prairie Cultural Arts Council. EIN 75-1657541. artsgp.org
ArtCentre of Plano. EIN 75-1786698. artcentreofplano.org
Greater Denton Arts Council. EIN 75-1326458. dentonarts.com
Decatur Arts Alliance. EIN 58-1836162. decaturartsalliance.org
Arlington Center for the Arts. EIN 04-3034682. acarts.org
John Michael Kohler Arts Center. EIN 39-1085180. jmkac.org