Cultural Interest Study

What will Duncanville residents show up (and pay) for?

The Duncanville Arts Foundation is conducting a Cultural Interest Study to learn what arts and cultural experiences people in Duncanville want, attend, and pay for.

The main question is simple:

What are people willing to spend their time and money on?

We want to learn more than what people say they like. We also want to see what happens when those ideas become real events and experiences.

From Interest to Action

The study starts with the Duncanville Community Arts Index.

The Arts Index asks residents about different kinds of arts and cultural experiences. People can tell us what they would be interested in attending and what they might be willing to pay.

We can then test some of those ideas through real events, exhibits, performances, workshops, and other activities in Duncanville.

Over time, these choices can help us understand what kinds of cultural activity people truly value.

Why We Are Doing It

Arts programs take time, money, space, and people.

Before making larger investments, we believe it is important to understand what people actually want and support.

The Cultural Interest Study will help us learn:

• What kinds of arts experiences people want

• What people are willing to pay for

• What people actually attend

• What other spending happens around an event

• Which ideas are worth testing again

• Which ideas may support future investment

This information can help artists, businesses, property owners, funders, and community leaders make better decisions.

What We Will Track

Interest
Which arts and cultural experiences people say they would attend.

Purchase
Which experiences people are willing to pay for.

Attendance
Whether people who show interest actually attend.

Spending
What people spend on tickets, art, food, merchandise, and other related purchases.

Location
Where participants live and how far they travel.

Repeat Demand
Whether people return or choose similar experiences again.

Conversion
How often interest turns into real action.

Investment Potential
Which ideas show enough demand to be tested again or developed further.

What We Hope to Learn

By the end of the study, we want a clearer picture of Duncanville’s cultural interests and spending habits.

We want to know:

• Which experiences people are most interested in

• Which experiences attract paying audiences

• Which ticket prices people will accept

• Which activities lead to other spending

• Which audiences are taking part

• Which interests are not being served today

• Which ideas deserve more testing

• Where future arts investment has the strongest support

The goal is not simply to count how many people attend.

The goal is to understand what people choose.

How the Study Works

Listen → Test → Measure → Learn

• The Arts Index helps us understand what people say they want.

• Real-world activities help us test those interests.

• Attendance and spending show us what people actually do.

• The Cultural Interest Study brings all of that information together.

We will use what we learn to build a clearer picture of what Duncanville residents value, attend, purchase, and support.

Explore the Research

Read the Methodology
See how the Cultural Interest Study is designed and measured.

Take the Arts Index
Tell us which arts and cultural experiences you would consider attending in Duncanville.

Amplify the Arts
Arts Amplifiers are places across Duncanville that work with us to turn up the signal on the artists, ideas, and experiences that matter here. For a day, a weekend, or a season, businesses, public spaces, and underutilized locations become galleries, stages, screening rooms, studios, and gathering places.