A weak result can be useful evidence, but only if we understand what we actually tested and resist making the result say more than it can.

Duncanville residents already spend money on arts and culture. The question is where those dollars go, and what that spending can tell us about local demand.

A ticket price is more than a way to collect money. It can help us understand what people are willing to pay and what kinds of arts experiences a local market may support.

Before deciding what Duncanville needs more of, we first need reliable local evidence about what residents buy, what they are willing to pay for, and where that spending occurs.